Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto “Beto” Perez. Zumba is a trademark owned by Zumba Fitness, LLC. The Brazilian pop singer Claudia Leitte has become the international ambassador to Zumba Fitness. Zumba involves dance and aerobic movements performed to energetic music. The choreography incorporates hip-hop, soca, samba salsa, merengue and mambo. Squats and lunges are also included.